Bra WTFkery

It’s a bra! It’s red! It’s sexy! It’s a sexy red bra!

That doubles as a face mask.

Clever, especially given the times we live in today.

According to their website:

The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow.

– Emergency bra shoulder straps which easily convert into adjustable head straps, providing firm fixation of the mask

– Flex inserts along the top rim of the bra caps which allow to shape the masks tightly around the nose bridge area

– Inner cap liner/filter which acts like a butterfly valve during inhale cycles

Erm. They’re also quick to point out that first and foremost, the ebra is a beautiful piece of lingerie. You know, in case you were fooled by that flaming red color.

They only run about $30 though, so maybe it’s a worthwhile investment? Check out more about the ebra here.