Tag Archives: brand

I was asked last week if I could maybe talk a little bit about author branding – specifically how it relates to my journey of getting published and how much influence did the publisher have on what I’ve done. It’s an interesting question, since I don’t know if I actually *have* an author brand at all. I have quirks that I write about, sure, but I don’t think I’ve ever attempted to knowingly focus my blogging into developing a specific brand. Brand is one of those weird sorts of buzzwords anyway. It gets mixed up a lot with logos and marketing and online presence and publicizing who you are and what you’re selling and why people should buy it from you instead of someone else. I guess I often equate branding as association. The product is my books, of course – but how do I set it up so that… Read more