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Tag Archives: marketing
Nov
16
Organization
I had a different post planned for today, but Blogger just ate it. Which irritates me, hence the picture. (And it’s a good fit for my muse this week too, honestly.) At any rate, the original finely crafted piece was about my complete and utter lack of any ability to organize anything. Hell, one might argue that if I were more organized I would have written the original post in Word or something, but I’m a blog-by-the-seat-of-my-pants kinda girl, I guess. So now that we have proof that I’m an unorganized idiot, we’ll just move right along into something else – namely my marketing plan, or lack thereof. (I’m spotting a trend here.) I’m hitting the moment in time where I really have to start thinking about how I’m going to get the word out about my book. It’s almost like a perfect vacuum of sorts- but I have to be careful.…
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Oct
10
Marketing 101
I’ll admit I don’t know much about the whole marketing/promo scheme of things when it comes to books. I’m familiar with going to cons and finding row upon row of tables stocked with all kinds of things – bookmarks, postcards, light-up boobies, pens, feathers, candy…anything and everything to get people to stop and pick them up, on the off chance another book might get sold. Of course, the big question here is does such marketing actually work? And no one really seems to know the answer. Plenty of people insist that it does and plenty don’t. We’ve all heard stories of writers who spent a small fortune on marketing gewgaws that seemed to make no difference…and then did almost no marketing at all next time around and sold a ton. Was it because of the venue? Or perhaps nothing more than the fact that by the second book, people knew…
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